About The Authors
CELINDA LAKE
Celinda Lake was one of two main pollsters for the Biden campaign, is the only Democratic pollster to play a major role in defeating two incumbent presidents, and is a prominent pollster and political strategist for progressives. Celinda currently serves as President of Lake Research Partners. Lake’s polling and strategic advice has helped candidates such as Representative Alexandria Ocasio-Cortez, Senator Jon Tester, Senator Debbie Stabenow, and former Governor Bob Wise to groundbreaking wins, and her expertise guided former Senator Mark Begich to victory, making him the first Senate candidate in Alaska to oust an incumbent in 50 years. Celinda has focused especially on women’s concerns and women candidates, including Speaker Pelosi, former Governor Janet Napolitano, Senator Debbie Stabenow, former Senator Barbara Mikulski, Mayor Carolyn Goodman, former Mayor Annise Parker, and over a dozen women in the House and Senate. Celinda worked on behalf of the largest independent expenditure to take back the House in 2006 and has been a key player in campaigns launched by progressive groups such as the AFL-CIO, SEIU, NRDC, ecoAmerica, Planned Parenthood, Vote Vets, HRC, and EMILY’s List. Lake co-authored the book What Women Really Want with Republican pollster Kellyanne Conway. Celinda works with innovative messaging projects that help redefine language on the economy, inequality, big money in politics, climate change, public schools, teachers, criminal justice reform, and has worked in depth on the Race Class Narrative work with Anat Shenker-Osorio.
ED GOEAS
For the last thirty years, Ed Goeas has been President/CEO of The Tarrance Group, one of the most respected and successful Republican survey research and strategy teams in American politics. They currently serve as the pollster for 30 current Members of the U.S. House of Representatives, 12 U.S. Senators, and 5 Governors. Over the last thirty years, the team at The Tarrance Group has elected serval hundred Members of the U.S. House of Representatives and U.S. Senators, and dozens of Governors across the country. In recognition of the number of winning campaigns conducted by The Tarrance Group, in 1994 Ed was honored as “Pollster of the Year” and Ed and his partners Brian Tringali and Dave Sackett were honored as “Republican Pollsters of the Year” in both the 2010 and 2014 election cycle by the American Association of Political Consultants (AAPC). Ed is also widely recognized as one of the country’s leading political strategists having done extensive survey research on Health Care, Criminal Justice Reform, Immigration Reform, Education, and Youth Voters. He was appointed as Program Director for the 2008 Republican National Convention for John McCain and served for twenty-five years on the Board of Directors for the American Association of Political Consultants. Ed was the longest-serving member of the Board, focusing his efforts on campaign ethics and promoting increased youth participation in the industry. In addition to his campaign work, Goeas works in partnership with Democratic pollster Celinda Lake on the nationally recognized “Georgetown University Institute of Politics and Public Service Battleground Poll,” one of the country’s most respected national political research programs. In 2011, Lake and Goeas were awarded the “Distinguished Service to the Profession Award” for their body of work on the Battleground Poll over it’s first twenty years. Lake and Goeas have now coauthored a book “A Question of Respect; Bringing us Together in a Deeply Divided Nation,” which is being released shortly after the November 2022 Elections. Ed is married to Lisa Goeas, Chief of Staff to U.S. Senator Joni Ernest. The Goeas’ and their sons Bennett and Robert live in Alexandria, Virginia, and Palmetto Bluff, South Carolina. Their daughter Emma graduated from SCAD (Savannah Colllege of Art and Design) in Savannah, GA in June of 2022, and has moved to LA to persue her dream in 3D animation..
About the Authors
CELINDA LAKE
Celinda Lake was one of two main pollsters for the Biden campaign, is the only Democratic pollster to play a major role in defeating two incumbent presidents, and is a prominent pollster and political strategist for progressives. Celinda currently serves as President of Lake Research Partners. Lake’s polling and strategic advice has helped candidates such as Representative Alexandria Ocasio-Cortez, Senator Jon Tester, Senator Debbie Stabenow, and former Governor Bob Wise to groundbreaking wins, and her expertise guided former Senator Mark Begich to victory, making him the first Senate candidate in Alaska to oust an incumbent in 50 years. Celinda has focused especially on women’s concerns and women candidates, including Speaker Pelosi, former Governor Janet Napolitano, Senator Debbie Stabenow, former Senator Barbara Mikulski, Mayor Carolyn Goodman, former Mayor Annise Parker, and over a dozen women in the House and Senate. Celinda worked on behalf of the largest independent expenditure to take back the House in 2006 and has been a key player in campaigns launched by progressive groups such as the AFL-CIO, SEIU, NRDC, ecoAmerica, Planned Parenthood, Vote Vets, HRC, and EMILY’s List. Lake co-authored the book What Women Really Want with Republican pollster Kellyanne Conway. Celinda works with innovative messaging projects that help redefine language on the economy, inequality, big money in politics, climate change, public schools, teachers, criminal justice reform, and has worked in depth on the Race Class Narrative work with Anat Shenker-Osorio.
ED GOEAS
For the last thirty years, Ed Goeas has been President/CEO of The Tarrance Group, one of the most respected and successful Republican survey research and strategy teams in American politics. They currently serve as the pollster for 30 current Members of the U.S. House of Representatives, 12 U.S. Senators, and 5 Governors. Over the last thirty years, the team at The Tarrance Group has elected serval hundred Members of the U.S. House of Representatives and U.S. Senators, and dozens of Governors across the country. In recognition of the number of winning campaigns conducted by The Tarrance Group, in 1994 Ed was honored as “Pollster of the Year” and Ed and his partners Brian Tringali and Dave Sackett were honored as “Republican Pollsters of the Year” in both the 2010 and 2014 election cycle by the American Association of Political Consultants (AAPC). Ed is also widely recognized as one of the country’s leading political strategists having done extensive survey research on Health Care, Criminal Justice Reform, Immigration Reform, Education, and Youth Voters. He was appointed as Program Director for the 2008 Republican National Convention for John McCain and served for twenty-five years on the Board of Directors for the American Association of Political Consultants. Ed was the longest-serving member of the Board, focusing his efforts on campaign ethics and promoting increased youth participation in the industry. In addition to his campaign work, Goeas works in partnership with Democratic pollster Celinda Lake on the nationally recognized “Georgetown University Institute of Politics and Public Service Battleground Poll,” one of the country’s most respected national political research programs. In 2011, Lake and Goeas were awarded the “Distinguished Service to the Profession Award” for their body of work on the Battleground Poll over it’s first twenty years. Lake and Goeas have now coauthored a book “A Question of Respect; Bringing us Together in a Deeply Divided Nation,” which is being released shortly after the November 2022 Elections. Ed is married to Lisa Goeas, Chief of Staff to U.S. Senator Joni Ernest. The Goeas’ and their sons Bennett and Robert live in Alexandria, Virginia, and Palmetto Bluff, South Carolina. Their daughter Emma graduated from SCAD (Savannah Colllege of Art and Design) in Savannah, GA in June of 2022, and has moved to LA to persue her dream in 3D animation..
